Make demand share
894make searches
- BMW29.0% (n=259)
- Toyota12.0% (n=107)
- Ford9.8% (n=88)
- Mercedes Benz6.6% (n=59)
- Other42.6% (n=381)
Share among qualifying searches that explicitly specified a make. Base n=894.
SearchMyRide Automotive Intelligence
Methodology & definitions →Vehicle Demand Pressure Index
Live SearchMyRide make/model demand versus current supply, including searches per listing, demand-share gaps and zero-result demand across the rolling six-month window.
1,195 buyer searches analysed432 unique buyer journeysPast 6 monthsUpdated 10 Nov 2026
Buyer demand vs available cars
Where SearchMyRide demand is stronger than current supply
This compares buyer searches with matching live SearchMyRide vehicles. It is marketplace context—not national sales or registration market share.
Specific-car demand share
652make+model searches
- Ford Ranger7.1%
- BMW 1 Series6.3%
- BMW 3 Series5.8%
- BMW X55.4%
- Other make/model searches75.5%
Share among qualifying searches that explicitly specified both make and model. Base n=652.
Which specific cars are over- or under-supplied?
Ford Ranger+7.1 pp demand-supply gap
Search share 7.1%
Live-stock share 0.0%
BMW 1 Series+5.5 pp demand-supply gap
Search share 6.3%
Live-stock share 0.8%
BMW 3 Series+5.0 pp demand-supply gap
Search share 5.8%
Live-stock share 0.8%
BMW X5+4.5 pp demand-supply gap
Search share 5.4%
Live-stock share 0.9%
Toyota Hilux+4.4 pp demand-supply gap
Search share 4.4%
Live-stock share 0.0%
BMW X3+3.1 pp demand-supply gap
Search share 3.8%
Live-stock share 0.7%
Audi A3+1.5 pp demand-supply gap
Search share 2.0%
Live-stock share 0.5%
BMW X6+1.6 pp demand-supply gap
Search share 2.0%
Live-stock share 0.4%
Search share uses qualifying searches that explicitly named both make and model. Live-stock share uses all current indexed SearchMyRide vehicles. The percentage-point gap is directional marketplace context, not national market share.
View searches-per-live-listing detailDirectional demand-pressure ratios by make and model.
Searches per live listing
| Vehicle | Qualifying searches | Live stock | Searches / listing |
|---|---|---|---|
| Toyota Hilux 2.8 GD-6 Raider 4X4 A/T P/U D/C | 10 | 1 | 10.00 |
| Toyota Hilux 2.5 Double Cab 4X4 | 9 | 1 | 9.00 |
| BMW 1 Series | 41 | 15 | 2.73 |
| BMW 5 Series | 8 | 3 | 2.67 |
| BMW 3 Series | 38 | 15 | 2.53 |
| Mitsubishi Eclipse Cross | 5 | 2 | 2.50 |
| Mercedes-Benz C200 | 2 | 1 | 2.00 |
| Audi Q7 | 2 | 1 | 2.00 |
| BMW X5 | 35 | 18 | 1.94 |
| BMW X3 | 25 | 13 | 1.92 |
| BMW X6 | 13 | 7 | 1.86 |
| Chery Tiggo 8 Pro | 5 | 3 | 1.67 |
| Ford Mustang | 5 | 3 | 1.67 |
| Audi A5 | 3 | 2 | 1.50 |
| Hyundai Grand I10 | 12 | 9 | 1.33 |
Directional SearchMyRide marketplace ratio. It does not measure national registrations or total market demand.
Live stock
Live stock for the strongest demand segment
Current matching SearchMyRide vehicles for the highest observed searches-per-live-listing segment.
Source: SearchMyRide South African Car Buyer Index · Live rolling 6-month window · n=1,195 · SMR-CBI-ROLLING-6M · Dataset v2.0 · updated 10 Nov 2026
About this data
Questions readers often ask
Does the Buyer Index represent every South African car buyer?
No. It describes qualifying SearchMyRide search activity during the stated period. SearchMyRide publishes the sample size and methodology so the scope is explicit.
Can AI change or invent a Buyer Index statistic?
No. Statistics are calculated deterministically from stored evidence. The optional AI layer is restricted to non-numeric interpretation and is rejected if it introduces numbers or currency values.
How often is the data updated?
The primary report is a live rolling 183-day analysis that refreshes as new qualifying evidence arrives. Aggregate daily snapshots are retained for historical reporting, and fixed month boundaries remain available internally for audit and archive reconstruction.
What does searches per live listing mean?
It is the number of qualifying SearchMyRide make-and-model search observations divided by matching live SearchMyRide listings for the reporting period. It is a directional marketplace ratio, not a national sales measure.