SearchMyRide Automotive Intelligence

South Africa Used-Car Make Search Share

SearchMyRide first-party search-share benchmark based on qualifying buyer searches for the stated evidence window.

Published dataset 878 evidence records 352 unique journeys Data through 6 Nov 2026

Search-share ranking

Vehicle segmentSearchesShare
BMW25229.1%
Toyota10612.3%
Ford8810.2%
Mercedes-Benz596.8%
Hyundai475.4%
Audi414.7%
Haval364.2%
Volkswagen313.6%
Kia242.8%
Renault202.3%
Baic192.2%
Land Rover192.2%
Mitsubishi172%
Suzuki161.8%
Chery131.5%
Citroen111.3%
Mazda91%
Jeep80.9%
Chevrolet70.8%
Isuzu60.7%
Mahindra60.7%
GWM60.7%
Honda50.6%
Nissan50.6%
JAC30.3%
Datsun30.3%
Gac20.2%
Bentley20.2%
Jaguar20.2%
Lexus20.2%